Henkel, a chemical company based in Germany, has announced increasing support for Thailand’s automotive industry.
Globally, the automotive industry is an important market served by Henkel’s adhesive-technologies business sector. In Thailand, Henkel is working with about 80 direct customers – both automotive companies and original equipment manufacturers – and delivers integrated solutions along the entire automotive value chain from press, body and paint shop to assembly and repair operations.
To strengthen its market presence, Henkel Thailand has been building up its capabilities and increasing support for the local automotive industry.
“Thailand is a strong pillar of Henkel’s emerging market strategy and we are committed to Thailand’s automotive industry for the long term,” said Daniel Rudolph, director of transport and metal business for Henkel adhesive technologies in Southeast Asia.
“We have doubled the size of our sales and technical team for serving the Thai automotive industry. We have also expanded our range of automotive solutions available locally to around 200 products and technologies, representing an increase of 25 per cent compared [with] 2013.”
Henkel Thailand is also working with several automotive customers on various innovation projects, such as alternative-energy vehicles.
“Together with our customers, we are developing solutions that will lead to sustainable transportation. Using Henkel’s adhesive-technologies solutions, customers can reduce their manufacturing processing steps, lower operating costs, [and] achieve lighter, energy-efficient vehicles and better vehicle performance,” Rudolph said.
Henkel says its early involvement in customers’ design and development processes enables the firm to provide tailor-made solutions aligned with market challenges and needs. Furthermore, the company’s global technical and manufacturing footprint ensures consistent best-in-class quality and services for customers, it says.
Henkel Thailand has strengthened its manufacturing capabilities with more products for the automotive industry being produced locally. Currently about one-third of Henkel’s products for the automotive segment are manufactured in Thailand. The key brands are Technomelt, Bonderite, Loctite and Teroson.
Globally, Henkel offers a comprehensive range of solutions for the automotive industry. While sealants and functional coatings are used to protect car bodies against corrosion, acoustics solutions reduce noise and vibrations.
Structural adhesives from Henkel increase the stiffness of crash-relevant car body parts and thus enable weight reduction while retaining the integrity required to ensure safety. In addition, cleaners and lubricants improve the efficiency of producing metal parts as well as a comprehensive assembly and engineering adhesives portfolio, the company says.
Henkel operates worldwide with leading brands and technologies in three business areas: laundry and home care, beauty care, and adhesive technologies.
《Henkel bolsters support for Thai auto industry》：
Henkel, a chemical company based in Germany, has announced increasing support for Thailand’s automotive industry.
To strengthen its market presence, Henkel Thailand has been building up its capabilities and increasing support for the local automotive industry.
“Thailand is a strong pillar of Henkel’s emerging market strategy and we are committed to Thailand’s automotive industry for the long term,” said Daniel Rudolph, director of transport and metal business for Henkel adhesive technologies in Southeast Asia.
“We have doubled the size of our sales and technical team for serving the Thai automotive industry. We have also expanded our range of automotive solutions available locally to around 200 products and technologies, representing an increase of 25 per cent compared [with] 2013.”
Henkel Thailand is also working with several automotive customers on various innovation projects, such as alternative-energy vehicles.
“Together with our customers, we are developing solutions that will lead to sustainable transportation. Using Henkel’s adhesive-technologies solutions, customers can reduce their manufacturing processing steps, lower operating costs, [and] achieve lighter, energy-efficient vehicles and better vehicle performance,” Rudolph said.
Henkel says its early involvement in customers’ design and development processes enables the firm to provide tailor-made solutions aligned with market challenges and needs. Furthermore, the company’s global technical and manufacturing footprint ensures consistent best-in-class quality and services for customers, it says.
Henkel Thailand has strengthened its manufacturing capabilities with more products for the automotive industry being produced locally. Currently about one-third of Henkel’s products for the automotive segment are manufactured in Thailand. The key brands are Technomelt, Bonderite, Loctite and Teroson.
Globally, Henkel offers a comprehensive range of solutions for the automotive industry. While sealants and functional coatings are used to protect car bodies against corrosion, acoustics solutions reduce noise and vibrations.
Structural adhesives from Henkel increase the stiffness of crash-relevant car body parts and thus enable weight reduction while retaining the integrity required to ensure safety. In addition, cleaners and lubricants improve the efficiency of producing metal parts as well as a comprehensive assembly and engineering adhesives portfolio, the company says.
Henkel operates worldwide with leading brands and technologies in three business areas: laundry and home care, beauty care, and adhesive technologies.